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CVM Lead

May 2, 2026

As the CVM Lead, you will be the strategic and operational heartbeat of our Managed Services delivery for a leading telecom operator. You will lead a high-performing team to design, execute, and optimize Customer Value Management (CVM) strategies using Evam’s real-time marketing technology. The ideal candidate possesses a rare blend of MarTech expertise, data-driven marketing strategy, and enough technical depth to understand complex event-driven architectures. You will ensure that marketing goals are met through sophisticated automation, personalization, and real-time customer engagement. This role is initially based in Istanbul or can be performed remotely from another country, with a planned on-site relocation to Kuwait in a later phase, subject to regional conditions. Experience: 8+ years in CVM, Direct Marketing, or MarTech roles, preferably within the Telecommunications or Banking sectors. MarTech Mastery: Deep understanding of Marketing Automation tools, CDP (Customer Data Platforms), and real-time decisioning engines (Evam experience is a major plus). Technical Literacy: Familiarity with SQL, data structures, and the logic of real-time streaming/event processing. You don't need to be a developer, but you must "speak the language." Analytical Mindset: Proficiency in interpreting complex data sets to drive marketing ROI. Leadership: Proven track record of managing managed services teams or agency-side account teams in a high-pressure environment. Communication: Excellent English communication skills (written and verbal). Ability to present complex technical solutions as clear business value to C-level stakeholders. 1. Strategic Leadership & Client Management Act as the primary point of contact for CVM and Marketing departments, aligning Evam’s capabilities with the client's commercial KPIs (ARPU growth, churn reduction, and upsell). Define the roadmap for real-time marketing use cases, ensuring a balance between "always-on" triggers and tactical campaigns. Lead and mentor the Managed Services team, fostering a culture of excellence and proactive value creation. 2. MarTech & Campaign Excellence Oversee the end-to-end lifecycle of CVM campaigns: from hypothesis and segment definition to execution and post-launch analysis. Utilize MarTech know-how to implement advanced customer journeys, A/B testing frameworks, and multi-channel orchestration (SMS, Push, App, Web). Drive the transition from traditional batch marketing to real-time, event-based engagement. 3. Technical Supervision Bridge the gap between marketing requirements and technical implementation. You must be comfortable discussing data schemas, API integrations, and logic flows with technical engineers. Ensure the Evam platform is configured optimally to handle large-scale data streams. Troubleshoot campaign logic and performance bottlenecks alongside the DevOps and Engineering teams. 4. Analytics & Optimization Monitor campaign performance in real-time, providing actionable insights. Champion a data-first approach, using CLV (Customer Lifetime Value) and behavioural data to refine targeting strategies.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...