Franceverif - Head of Product Marketing

<p><strong>About Us:</strong> We are a highly profitable, fast-scaling cybersecurity company doing 7-figure monthly revenues. Our current 100% focus is on our US mobile app, <strong>Control Plus</strong>, which protects consumers from scam calls, texts, and automates data broker removal. Operating on a strict direct-sale model (no freemium, no trials), we drive paid traffic (primarily Meta ads) directly into high-converting web funnels to sell premium annual subscriptions.</p> <p><strong>The Role:</strong> We are looking for a hands-on <em>Head of Product Marketing</em>. With paid acquisition already covered (creatives and media buying are a well-oiled machine), your entire universe will be everything that happens <em>after</em> the click: landing pages, quizzes, web funnels, and paywalls.</p> <p>Your single source of truth and primary KPI is <strong>Revenue Per Visitor (RPV)</strong>.</p> <p><strong>What You Will Do:</strong></p> <ul><li><strong>Own the Funnel:</strong> Build, manage, and optimize the entire post-click web and in-app funnel.</li><li><strong>Experiment Relentlessly:</strong> A/B test landing pages, quizzes, and paywalls, launching new tests weekly.</li><li><strong>Master the Messaging:</strong> Write high-converting, direct-response copy tailored to the US consumer market.</li><li><strong>Dive into Data:</strong> Analyze user behavior deeply using Amplitude to identify drop-offs and uncover conversion opportunities.</li><li><strong>Build & Collaborate: </strong>Construct funnels using no-code tools (Web2Wave, Funnel Fox) and work closely with our founders, design team, and operations associate.</li><li><strong>Utilize AI: </strong>Leverage AI tools (Claude, ChatGPT) daily to accelerate brainstorming, copywriting, and production.</li></ul> <p><strong>Who You Are:</strong></p> <ul><li><strong>The Mobile Subscription Expert:</strong> You come from a venture studio or a B2C subscription mobile app company.</li><li><strong>'100% Hands-On':</strong> You are senior enough to lead the strategy, but you actually <em>do the work</em>. You build the funnels and write the copy.</li><li><strong>A Funnel Nerd:</strong> You are obsessed with user psychology and conversion rate optimization. You naturally study competitors, dissect what makes a funnel work, and continuously look for new ways to improve conversion metrics.</li><li><strong>Highly Ambitious:</strong> You are deeply driven, proactive, and thrive in a high-growth environment. You are always looking to push boundaries and reach the next level.</li></ul> <p><strong>What We Offer:</strong></p> <ul><li>A highly competitive base salary.</li><li>An uncapped performance bonus structure tied directly to the revenue targets you hit.</li><li>Fully remote flexibility.</li><li>Health insurance and other benefits.</li><li>A team of 'A-players' who want to scale this beyond 8 figures/month.</li></ul>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...